People willingly shared their details with us, in order to play the world’s first digital Top Trumps game.

Results

App Downloads

6.8K

Increase in data capture

172%

Silver DMA Award

1

The Challenge

To more than double 2017’s data capture at the Goodwood Festival of Speed by increasing visitors’ engagement with Jaguar Land Rover.

Approach

40-somethings’ car-brand love starts with playing Top Trumps as a child. We restoked this youthful passion by providing entertainment for these people while they got fed up queueing at the event… with the world’s first digital Top Trumps campaign.

achievements

We aimed to double our total data capture from last year’s Goodwood event. We nearly tripled it. And many people were still engaged with the game post-Goodwood.

Top Trumps is a genuinely good piece of marketing, a great creative idea, well executed to successfully solve a business problem and a shining example of what we as a team are capable of.

Mark Beesly

Senior Manager,
Digital & CRM UK NSC