In it’s spirit of “Never Stop Discovering”, The Ocean in One Breath is a revolutionary new way of exploring a part of Taiwan that’s rarely been seen before – the ocean floor. Through the lens of Jay Ku, Taiwan’s national record holder in free diving, we are able to discover the wonders of Taiwan’s ocean through his single breath. Not only can we see Taiwan’s magnificent ocean landscape, but the Discovery spirit is present externally and internally, completely capturing the brand spirit of “Above and Beyond. “
The four and half minute social film gained 2.6 million views and an engagement rate of 6.5%. The overwhelmingly positive response led to a signigicant increase in social sentiment for the brand. The film resonated with the Taiwanese audience by allowing them to discover the beauty of Taiwan’s magnificent ocean landscapes, all while embodying the spirit of Land Rover’s core brand vision. The campaign generaged a 270% increase in leads and the conversion rate of New Discovery Sport is growing respectively.
Advertising Awards Won: Campaign Brief The Work Awards 2020, Crystal Award for AD Stars 2020 and Merit Award for 2020 Times World Chinese Creative Awards.