We found our inspiration on the street. An obstacle that is the bane of every motorist’s life… the speed bump. We decided to create our own – the world’s largest speed bump – measuring 10m wide, 1.5m high and 6m deep.
This enormous obstacle would be the most challenging speed bump anyone had ever encountered. Built to a height and gradient that only our Range Rover Evoque could approach and climb over (just) with less than a centimetre to spare.
Real people and real reactions were key. We positioned our Speed Bump in public on a London street for the day and hid ourselves away with a multitude of hidden cameras to watch what unfolded…
Amassing over 18 million views on the Global channel, this piece not only appealed to the masses, but also did a great job at driving awareness of Range Rover Evoque, as well as wider brand awareness, with many large publications reporting on the stunt across the globe.