We found our inspiration on the street. An obstacle that is the bane of every motorist’s life… the speed bump. We decided to create our own – the world’s largest speed bump – measuring 10m wide, 1.5m high and 6m deep.
This enormous obstacle would be the most challenging speed bump anyone had ever encountered. Built to a height and gradient that only our Range Rover Evoque could approach and climb over (just) with less than a centimetre to spare.
Real people and real reactions were key. We positioned our Speed Bump in public on a London street for the day and hid ourselves away with a multitude of hidden cameras to watch what unfolded…
Amassing over 53 million organic views on the Global channel, making it the most viewed Land Rover film on YouTube ever. This piece not only appealed to the masses, but also did a great job at driving awareness of Range Rover Evoque, as well as wider brand awareness, with many large publications reporting on the stunt across the globe.