Tetley Tea. A staple of British culture for over 180 years. While still loved, this iconic brand had started to lose its way. It lacked modern day relevancy, being seen as a slightly weatherworn for old people rather than a fresh, current brand for everyone. We needed to lift it back up with a more meaningful positioning, fresh identity and a whole new creative campaign that captured the hearts and minds of the nation.
Our mission is to re-establish Tetley Tea as a category leader by transforming our already much-loved brand and making it more modern and for everyone. By creating and implementing an emotionally engaging idea that Tetley can own across every consumer touch point and channel.
Marketing Manager UK & Ireland,
TATA Global Beverages