To evolve and enhance the website experience across 27 markets for two of the world’s most iconic automotive brands.
Existing across 27 markets, each website brought its own unique challenges in the presentation of content, transcreation and operational management. To deliver a seamless roll-out across the globe and serve up the perfect content for every market, Spark44’s international operations were a vital partner to Jaguar Land Rover’s global marketing team.
As the digital and automotive landscapes continue to evolve, our progress doesn’t end here. Harnessing focus groups, rigorous user testing and big data as key tools for interrogation, a continuous programme of improvement forms the heartbeat of our operation. This includes next-generation functionality to support ownership portals, ultimate personalisation and end-to-end eCommerce.