A TOP-RANKING USER EXPERIENCE THAT’S AS BEAUTIFUL AND INTUITIVE AS THE VEHICLES THEMSELVES.

Results

Visits annually

200M

Vehicles configured

45M

Brochures downloaded

3.9M

THE BRIEF

To evolve and enhance the website experience across 27 markets for two of the world’s most iconic automotive brands.

Spark44 effectively delivered a root-to-branch evolution of our digital platform, ensuring we continue to lead the premium automotive sector with engaging and immersive experiences.

Pete Norwood

Global Digital Operations Manager,
Jaguar Land Rover

Approach

Jaguar and Land Rover’s commitment to user-centric products has resulted in a vehicle portfolio that exemplifies world-class craftsmanship and iconic design.

Our attitude to creating meaningful digital experiences is fundamentally rooted in that same pursuit of excellence. It’s a people-first approach in which soulful design and elegant architecture are perfectly aligned to the way we all use technology every day.

Solution

Two beautifully responsive websites infused with the premium qualities of their legendary marques.

Featuring best-in-class vehicle configurators, immersive cinematic content and tactile user interfaces, our bold new websites showcase each extraordinary vehicle in its best light and put digital at the forefront of the purchase journey.

Proof that a wealth of pragmatic vehicle information can be served up in the most inspiring and intuitive ways possible.

SCALE

Existing across 27 markets, each website brought its own unique challenges in the presentation of content, transcreation and operational management. To deliver a seamless roll-out across the globe and serve up the perfect content for every market, Spark44’s international operations were a vital partner to Jaguar Land Rover’s global marketing team.

TO THE FUTURE

As the digital and automotive landscapes continue to evolve, our progress doesn’t end here. Harnessing focus groups, rigorous user testing and big data as key tools for interrogation, a continuous programme of improvement forms the heartbeat of our operation. This includes next-generation functionality to support ownership portals, ultimate personalisation and end-to-end eCommerce.