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This is not about 'we' and 'they'.
This is about 'us'!

Hans Riedel, Chairman Emeritus, Spark44

Spark44 is the world's first agency of its kind, with partnership at its core

With decades of experience grappling with an immovable industry, a joint team of client and agency leaders decided it was time to create something different. Perhaps the first truly new model in decades with four key objectives: Drive Change, Create Efficiency, Provide Focus, Deliver Excellence.

Image of Ralf Specht talking about the Spark44 agency vision
Image of Demand Creation Model, Spark44

The idea was simple yet industry shattering. A business partnership between client and agency delivering on what clients and agencies cry out for: a shared platform for mission, excellence, transparency, unity and a business driving focus. We distilled the essence of this new kind of company to its ultimate expression:

Image of Spark44 logo design

An independent company and culture

Key to the model is what it is not. Not a holding company mash up, or an in-house agency. Spark44 is an independent, free standing company with a distinct culture, mission and practices.

Shared goals, and a dedicated global team

Spark44 is a company with no other clients, fully dedicated to driving business results for our singular partner. It’s a shared responsibility for both the business and creative solutions that drive it.

Single shared P&L

The model is singular: one central P&L across all locations, all specialisation and all regions. One holistic dedicated client team. This means one thing: the lion’s share of people and resources of this company are free from chasing clients, grabbing revenue but focused on driving results for our single client.

Building new models with new clients

With the success of the joint venture partnership for Jaguar Land Rover now well established, Spark44 seeks to set up a select number of new client/agency partnerships. You can choose your option:

The Joint Venture Model

We’ll establish an ownership structure with 50% of any new joint venture owned by the new client partner and the remaining 50% owned by Spark44. This will provide complete separation from any other brand or company preserving the unique client dedication model that has given us such success. You’ll enjoy unparalleled levels of transparency, return on investment and efficiencies.

The Strategic Partners Model

We’ll create your own dedicated global team. A free standing “agency” with no other clients, undistracted leadership, no silos, independent and fully dedicated. The leadership team, as well as the specialists, are focused on one thing: you.

Let's build one together

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