Creative

Toronto

Copywriter - Freelance

WHY WORK AT SPARK44?

Spark44 is an advertising agency unlike any you’ve ever encountered, and we seek employees of an equally unique character. Our motto? “Be Bold. Be Brave. Be Honest.” Do you have a voice that you feel deserves to be heard? In other words, are you BOLD? This is an agency where your input will indeed be heard, and valued. But, is that input valuable, original and challenging? In a word, is it BRAVE? And finally, are you willing to be HONEST? We value individuals who are unafraid to question the status quo, who challenge authority and fight for the best idea, even if it means possibly losing an argument. We here at Spark44 are a tight-knit group. We are the best in our business. And we are good people.

 

SUMMARY:

The Copywriter is responsible for ideation, translating creative direction, and transformation of those ideas into compelling content and copy with a high emphasis on Social Content. The Copywriter needs to be able to think conceptually and creatively; being competent and comfortable in producing both short and long-form communications across a wide range of digital, tv, film, social and offline media, including video, email, websites, blogs, online adverts, brochure, CRM and DM projects. The ideal candidate can work very well both individually and in team situations and should be able to present both internally and to the client.

 

RESPONSIBILITIES

  • Develop and deliver creative solutions that strengthen Jaguar Land Rover’s market distinction
    and leadership position
  • Work closely with their Art Director partner to come up with new ideas, update existing executions,
    and develop extension ideas from integrated campaigns
  • Increase consideration for Jaguar Land Rover vehicles in CRM and Retail, digital marketing
    (OLM, Rich Media), web properties (Jaguar.com, landing pages, microsites), mobile, apps, and social. These properties are key to perceptual change and lead generation
  • Partner and collaborate with local clients and partner agencies to ensure the global creative output
    is executed with excellence
  • Writing clear, persuasive, and original copy
  • Must demonstrate continuous creative thinking, with lots of imagination, inspiration, and ideas
  • Responsible for articulating and defending creative choices
  • Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability
  • Act as a consumer advocate to fully understand our communications and digital experiences from
    the consumer perspective
  • Develop solid client relationships and become a trusted partner

 

QUALIFICATIONS

  • Degree or equivalent in English or related subject
  • 3+ years relevant experience
  • Acute attention to detail
  • Familiar with concept development
  • Able to write within brand guidelines and a defined tone of voice
  • Ability to write copy for SEO purposes
  • Ability to turn sometimes complex technical content into easily understood and engaging copy
  • Excellent presentation skills and communication abilities at all levels of both internal and client organizations
  • Happy working in a fast-paced, deadline-driven environment across multiple projects
  • Strong aptitude for teamwork and building solid relationships with creative and account teams
  • Strong critical and analytical thinking skills
  • Luxury automotive experience is a plus, but not required
  • Strong ability to prioritize work based on short and long-term needs
  • Passionate about getting others involved and having fun along the way

Please Note: This is a Freelance to Perm opportunity

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