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Life Changing

Results count, but people matter. Attracting and retaining the best of talent is what stops us from ever being just business as usual.

Ali McManus, Global HR Director, Spark44

To do the best work of our lives

We have assembled a collection, a citizenship, a community of diverse people from all over, in and out of the industry, brainiacs and artists, analysts and scientists with one burning common itch, and just when we think we did. We itch to do it again.

Work the work, together

We believe stand-out, award-winning work is correlated to marketplace performance. This agreement in principle moves away from the “selling-buying” of agency work to a mutual advertising development process culturally. This accomplishes two very important things. The first, as equal partners, it pays respect for the agencies abilities and views as to what makes for greatness, but at the same time, given our ownership, agencies motives are clear and therefore intentions never stray from what is required for the brand.

The world of content creation. Each day is one of discovery.

Kennedy Mosala, Social Media Manager, Johannesburg

The Spark44 approach builds a company of makers, entrepreneurs, visioneers.

Monique Martino, Creative, LA

A new age agency model with the best creative minds.

Prashant Thombare, Account Manager, Mumbai

Collaboration across boundaries is key in what we create.

Kitty Tirrito, Localisation Manager, Birmingham

A global home of comradery, striving for unique excellence for all.

Tracey Ducci, Account Director, Johannesburg

Spark44 isn’t a place where you work alone.

Marta Corna, Copywriter, Rome

This is not a hierachical organisation that lacks transparency.

Maria José Muñoz, CRM Data Manager, Madrid

This is not an ordinary agency – no business as usual!

Florian Bär, Digital Account Director, Frankfurt

Spark44 isn’t a place where you’re bound by your job title or past success.

Geoff Lourens, Strategic Director, Johannesburg

Not just another agency or a place full of egos.

Jericho Dignadice, Socal Media Manager, Singapore

Not a dog-eat-dog place.

Timofey Kordonsky, Copywriter, Moscow

To discover the best of me & let my words make a difference.

Gaurav Masurekar, Copywriter, Mumbai

Our Thing

When you feel you are a co-owner, everything changes. Relationships. Working styles. Pride. Results. All born of a sense of ownership. One of the first discoveries any new employee makes is how quickly communication silos dissolve. Vexing turf wars and reluctance to collaborate quickly evaporate as no one enters here with motivations other than applying their skill and talents to solve the brand problem effectively.


When talent finds an environment where good work is recognised it does not move on to the next employer – only 19% of staff leave Spark44 on an annual basis compared to 35% within the global advertising industry.